A few weeks ago I wrote an entry about some effective advertising I noticed in the New Yorker. Today I received this email:
From : info@mrhappycrack.com
Sent : Tuesday, December 2, 2003 12:58 PM
To : gaagii
Subject : Mr. Happy Crack says.....
Thank you for the nice words regarding our ad in The New Yorker. If you really want to "wow" the chicks, ride the bus wearing a Mr. Happy Crack tshirt.
We would like to reciprocate and send you a limited-edition tshirt (limited only to the amount we sell) at no charge. If your lovelife vastly improves, you know you have Mr. Happy Crack to thank.
What, um, is your size? Wow. Getting personal early on a Tuesday morning.
Regards,
Bob Kodner, The Crack Team
1-866-CRACK TEAM
bkodner@thecrackteam.com
Since I am such a nice guy; I though I would ask permission before reproducing their email message. This was their response:
From : info@mrhappycrack.com
Sent : Tuesday, December 2, 2003 11:00 PM
To : gaagii
Subject : Re: Mr. Happy Crack says.....
Matt:
After consulting with the Board of Directors, we have approved your request of using the contents in your journal. Our chairman, Sidney Crackstein, is an out-and-out media whore and welcomes the publicity.
And I can speak from experience that a man in Mr. Happy Crack tshirt is a man who will always have a smile on his face. Of course, in my case it's due to my medication.
Regards,
Bob Kodner, Chief Crack
The Crack Team
I like businesses with a sense of humour.
